Digital Marketing Basics Your Company Should Learn

Digital marketing is about giving relevant information to your customers through excellent content. Companies just start using new technique of internet marketing without knowing it completely. The digital marketing  basics that a company should learn are as follows:

Content :

The content in marketing can be in any form​ i.e in the form of blog posts, articles, press release, videos, graphics or social media posts. The main difference between digital marketing and traditional marketing is the creative content used in digital marketing to attract customers towards the website. So, your content should be attention seeking, pictures should be attractive, and videos should be unique.

Strategy :

Digital marketing strategy is process of planning out every single thing i.e from the types of content to the various channels you are going to use to engage your customers. You also need to make special plans for specific events. Your strategy should be well planned for the proper functioning of the whole digital marketing procedure.

Social media :

Social media marketing is one of the most important parts of digital marketing. If you are not on any social media platform like Facebook, Twitter  Instagram, Pinterest then your business cannot perform well at online marketing. Because it is a rule in marketing that when you publish something, you should share it too, or otherwise it it useless. Social media connects you with your target audience. So, by creating good content for social media channels, you can increase traffic on your website.

SEO :

It is always misconstrued that one can do either advertising or SEO but it is not so a person can do both the jobs at the same time. By publishing good content you can achieve good rankings and increase the visibility of your website. By running ads on Google or other networks, you can immediately It is all because of the major changes in Google search algorithms.

Editorial calendar :

This tool helps you a lot in managing the records of your digital marketing activities. If you are creating a wide variety of content and building links through various channels then obviously you will need some kind of system to record it. You can create this calendar on any software like word, excel or something more sophisticated. This editorial calendar records​ key information that includes title (or topic), author, deadlines, publication date, and publication channel.

Analytics :

This is the way to measure your work performance. You should monitor and track everything you do to see that how the digital marketing is impacting your business. This record will help you in realising your mistakes if any. So that you may not repeat it further. And you can also share it if you are doing good at digital marketing, as your success results.

So these are some basic concepts of digital marketing if you will understand this properly, then only you will be able to understand the whole concept of digital marketing. Try to read and grasp these simple terms as these are the milestones to become perfect at digital marketing.

AboutKavita Acharya

Digital marketing & content expert with over a decade’s experience in media. As a writer, I’ve specialised in digital marketing and business development, but also have a particular interest in technology and trends.